Communications 2.0
Million dollar results in marketing, public relations, and new business development comes from a proven understanding of a rapidly changing media environment, the ability to craft effective and efficient strategic plans, and bring together diverse stakeholders and C- and E-level executives. Special strengths include:
• International experience and a certificate in International Marketing and Management
• Service as liaison to BIO, National Association of Seed and Venture Funds, and other organizations
• Proven crisis management/problem resolution credentials
• Extensive work with blogging and other new media operations
• More than 10 years of full and collaborative management experience and more than 20 years experience in the field
Professional Experience
New Media Principal, Consultant 2003-Present
Develop, plan, and execute new media projects and strategies, including business development activities, strategic partnerships, and consulting. Personal projects include analysis, opinion, specialty interviews,
and military embeds
• Started blogging at http://www.windsofchange.net in early 2003
• Owner, http://www.laughingwolf.net April 2003
• Civilian-in-Residence at http://www.blackfive.net November 2005
Biomedical Engineering (BME) Project Editor, Purdue University 2005-Present
Working within the Engineering Communications Office, provide marketing and communications for the Weldon School of Biomedical Engineering.
• Researched, developed, and implemented a strategic communications plan in less than three months, completing major objectives in less than three years, including development of visual identity and key branding segments and coordination with higher level branding
• Implemented a variety of web-based activities, including WWW site redesign and expansion and having that be part of flagship operations for College of Engineering redesign efforts
• Implemented industry-style exhibit activities, reaching several thousand participants in events and resulting in partnership discussions and applications for students and potential faculty
• Worked with other University segments to ensure branding and media placement with target audiences world-wide
Consultant/Freelance 2002-2005
Provided services to a broad range of clients.
• Created materials for traditional and online outlets including Military History magazine
• Provided consulting services to companies on communications, marketing, and business development.
• Served as founding team member of Synectics, providing strategic and tactical planning expertise available for both internal and client use, and marketing services
Director of Outreach (CST, Inc.), NASA Space Product Development Program 1998-2002
As a contract employee, developed “from scratch” and implemented an integrated and effective outreach plan for the program resulting in increased positive exposure within the agency, within government, and with industry, resulting in more than a million dollars a year in new investment for business development.
• Developed a list of target audiences and a five-year strategic plan of international scope that was coordinated with NASA HQ, Commercial Space Centers, and other institutions and agencies; implemented using in-house teams and external vendors developed/contracted for tasks; and, met all major goals in 3.5 years
• Coordinated a unified campaign between the unique messages of NASA, the Commercial Space Centers, host institutions, and other agencies and institutions so as to provide brand management, consistent messaging, and multi-level knowledge management and information placement
• Oversaw a successful multi-level media relations campaign encompassing general, trade, and scientific press
• Planned and developed an integrated WWW site and new media campaign to place key messages with thousands of visitors
• Developed and expanded operations at trade shows, industry forums, and conferences worldwide which resulted in new partnerships at nearly every event
• Created unique outreach efforts aimed at non-traditional sources, such as the entertainment industry, to promote the program and the commercial research being done through it
• As appropriate, developed and coordinated budgets (<$500k) and provided operational oversight
• Served as liaison to the Biotechnology Industry Organization and the National Association of Seed and Venture Funds; and, initiated working relationship with the National Venture Capital Association so as to bring needed venture capital and related opportunities to SPD industry partners
President, Powers Communications 1996-1998
Specialized in creating products for, and consulting on, marketing, public relations, and disaster preparedness.
Writer II, Essex Corporation, Space and Defense Division 1990-1996
Project Manager (Publications) for the Second United States Microgravity Laboratory, Astro-2, First United States Microgravity Laboratory, Spacelab J, and First Tethered Satellite System missions. Responsible for developing project plans with the customer; coordinating schedules, work assignments, bid and proposals, and procurements; writing; and, editing of all work.
Graduate Research Assistant, University of Tennessee, Knoxville 1988-1989
Served in the College of Communications providing administrative, research, and other support.
Senior Science Writer (SSI, Inc.), USAF Arnold Engineering Development Center 1985-1987
Provided articles and press releases on the full range of research and base operations at the U.S. Air Force Arnold Engineering Development Center as an employee of Schneider Services International.
Previous professional work includes SpaceWorld magazine, the Auburn Bulletin, and other publications and broadcast outlets, as well as a photographic internship at Playboy magazine.
Education
Certificate in International Marketing and Management, UAH Continuing Education, 1991
MS in Communications (GPA 3.76), University of Tennessee, 1989
BA, with honors, in Journalism, Columbia College Chicago, 1983
Coursework in English, Engineering, and Psychology, Auburn University, 1978-1982
Scholarship, National Science Foundation Summer Studies Program on Energy and National Policy, 1976
Other
Member, Kappa Tau Alpha (National Journalism Honorary); Bickle Scholar, University of Tennessee, 1988-1989; Right Stuff Award, U.S. Space Academy, 1986; Eagle Scout with Silver Palm, 1975